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Basically our strategy is to convince clients that we can do the work that nobody else can do it, and that we deserve lots and lots of money for it. So we always look good, and we always sound arrogant and like we know something you don't.
We also use fancy names for our job titles. We are all Art Directors, and Managers of some sort. This makes us sound smarter and more clever.
If you are confused, it's ok. Our marketers are always inventing new ways to make you feel inferior and stupid.
If you are not convinced yet, we'll start talking technical terms and we'll show you graphs and studies to confuse you even more and to convince you that we are the only ones you can succeed with. Because you can't without us. So don't even try it.
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